Our Story

Your glasses have feelings too…

Niche Optics is proud to bring you our newest and hippest brand of eyewear yet- SocialEyes. In developing the SocialEyes concept, its founders utilized their unique combination of 60 years experience in the eyewear industry and the popularity of social media.
The SocialEyes team is in a constant state of design. Using feedback from your tweets, posts, pins and likes to tweak the collection, making SocialEyes a constantly evolving brand. Handmade in Italy, each collection is created with its own unique style and persona. Let your eyewear be heard! If you own a pair of SocialEyes frames, post a picture on your favorite social media site, and tell us what your frames are thinking! If you’re looking to make a splash at your next social scene, contact your local eyewear retailer and request SocialEyes.

Remember your glasses have feelings too…